x About Us – BLÜM

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We started out with the belief that your home should be your sanctuary to turn to for rest, recharge and refresh. We have been where many of you are before - wanting to create a beautiful home with products made of natural, non-plastic materials but struggling to find options that are both stylish and accessible when it comes to pricing. With this in mind, BLÜM was born. Products in our store are selected to follow these characteristics:


With 100% of our products made of linen, cotton or a blend of both, we find joy and confidence in the balance that these products bring to the wellbeing of our customers and the environment. These materials are known for their versatility, durability and comfort.


We thoughtfully select quality products for your everyday comfort and enjoyment. Sourced from around the world for your home by a team of passionate curators, our products embrace a natural and neutral aesthetic to help you create a home environment that is relaxing and timeless but also enviably stylish.


Why choose quality OR style when you can have both? We want to make sure that the opportunity to create a stylish, healthy and environmentally-friendly home is accessible to everyone through consciously-priced products.